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Dolls Made to Last

Life during 2020 has brought changes to almost every facet of daily life. This holiday season is going to be no exception. According to the National Retail Federation, shoppers are planning to spend less on gifts. With children still at home more than ever, we will continue to look for ways to occupy their time in meaningful and healthy ways – including playtime! Make the most out of your holiday gift buying budget by choosing fewer but higher quality toys that will keep the children in your life engaged, enriched and inspired!

For nearly 100 years of doll making – from nurturing baby dolls to stunning collectibles – the Madame Alexander Doll Company has earned a reputation for making quality toys that last. Madame Alexander’s original vision was to create dolls that were made to be played with and loved by all ages, and that has stayed true to this day.

With realistic features such as the tiny wrinkles on their feet or their soft lashes, Madame Alexander believed that “love is in the details.” Crafted with an endurable quality, they can be passed from generation to generation to teach kindness, inspire imagination, and create a heart full of special memories!